Kombucha the drink that is taking over the world

Kombucha, or the fermented tea drink, is the fastest growing category in the functional Beverages industry. It has been long described as the ultimate health elixir.
Kombucha fits right into the current trend towards a conscious consumption of healthy foods.

Consumer trends

Consumers are driving the demand and are shifting behaviour. The most powerful trend in today’s marketplace is consumers’ desire for foods and ingredients that are ‘naturally functional’. It’s the key driver of most innovation in healthier food and beverages. BevNet reported in 2016 that while carbonated soft drinks are in the middle of a five-year decline, natural and functional beverages should expect to see a 40 percent dollar growth in the industry.

Sales of probiotic and fermented foods and drinks are rising in Europa, but we are still behind the US, where many established kombucha brands such as GT’s, Brew Dr., Humm, Kevita, etc. distribute nationwide. The list of European kombucha producers is growing rapidly. Many of them are still in the start-up phase and just recently swapped their home brew kitchen for a professional microbrewery setting.

Kombucha By Laurent in the beverage market

Kombucha by Laurent aims to become one of those main players in the Europe. An authentic brand with a charming story and a very powerful vision. Created in the back kitchen of Zywa Kuchnia, completely spontaneously and purely out of passion for the product.  determined to make a difference in a rapidly changing soda market. Kombucha by Laurent being focused on natural, vegan, raw and organic kombucha we try to be a market example of a new generation of beverages brands, especially appealing to millennials in search of healthy products and honest values. Kombucha by Laurent builds connections with their audience through passion for a healthy life, being fit, music and planet the earth.

We believe that in a market where many new players in the field pop up daily, it’s only the ones with genuine brand like Kombucha by Laurent will make a long lasting positive impact and grow and stay as a brand!

It is clear now that kombucha is here to stay. So grab a bottle of kombucha by Laurent from the shelf, and taste what this mysterious elixir is all about.

What are some benefits to kombucha drinking?

There are so many benefits to drinking kombucha. This is one of the reasons why we started in the first place. Not only because we love this sparkling deliciousness, but because it has so many health benefits and we want to create something like this to share with people. Kombucha by Laurent through its longer then usual fermentation process has this complexity which not many kombuchas have. That is why it’s so delicious.
Some of the benefits are:

• Full of probiotics (gut friendly bacteria)
• Boosts the immune system
• Improve digestion
• Rich in B Vitamins
• Assists with balancing blood sugar levels
• Assists with joint lubrication & rebuilding of connective tissue
• Help fight yeast & parasite infections
• Improve skin conditions
• Increase metabolism
• Helps with constipation
• Cancer prevention
• Reduces kidney stones
• Assists with headaches & migraines
• Boosts energy

The message to you is: Drink kombucha by Laurent Daily 😉